On a primary level – the Institute wants to take innovation out of intellectual discourse and the conceptual realm (where it’s not really helpful for bottom-line efforts) and turn it into a tangible, hard-core practice with road maps, step-by-step instructions, tools/resources, and community support among like-minded advisors.

On a core level – the Institute wants to act as catalyst & innovation activist to drive ongoing inquiry, discussion & action on the industry’s competitiveness & future .