Traditionally, business has pursued growth through a number of accepted ways (i.e. product development, R&D efforts, strategy focused on competitive advantage) but, we no longer live in traditional times.

[In this first in a series of interviews, the Institute for Innovation Development will be inviting top innovation specialists from around the world to talk to our readers about global, cross-industry innovation activities and how to apply these i

Innovation - the execution of new ideas that provide growth and differentiation for our businesses - cannot simply be reduced to one set of iron-clad, all-encompassing rules.