“Innovate where you differentiate” was the major message of a webinar by leading innovation expert and author, Steve Shapiro, with his guest Scott McKain, a best-sell
[The Institute for Innovation Development interview series will be inviting top innovation specialists from around the world to talk to our readers about global, cross-industry innovation activities and how to apply these innovation best practices
Traditionally, business has pursued growth through a number of accepted ways (i.e. product development, R&D efforts, strategy focused on competitive advantage) but, we no longer live in traditional times.
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