A Strategic View on Marketing ETFs

Bill Hortz's picture

[The birth of a new ETF is an incredibly exciting time for asset managers but also a treacherous endeavor if strategic planning around the launch is not fully thought-out, developed, and implemented.

Navigating Two Major Financial Marketing Shifts

Bill Hortz's picture

[ The rapidly evolving state of everything in the financial services industry continues in the financial marketing arena - from regulatory synchronization expanding the use of advisor testimonials to the re-evaluation of digital marketing to t

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